It utilizes an assortment of digital channels like SEO (search engine optimization), social media and ADVERTISEMENT (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, pills and touch screen phones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form a fundamental element of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia topsmmpanel messaging service (MMS), callbacks, etc. All these different channels form a built-in part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating sales.

SMO or (SMM), on the other hand, is a side or subset of digital marketing that does a great job at promotion using social media platforms like Facebook, Twitter, LinkedIn, Youtube and so forth. It makes the use of social media when it comes to marketing. Social media relies heavily on the interaction of the users, sharing information and forming a residential area of sorts so because of this has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1. 71 thousand monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore so because of this, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to select from be sure you marketing agency or a specialist agency. If you are looking for anyone to plan out your whole online strategy, a digital marketing agency would be a good choice. However, if you are looking for anyone to only handle the social media area of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more happy to incorporate digital marketing into their everyday lifestyle. Per the Interactive Advertising Agency (IAB) report, Internet ad revenues in the united states reached a staggering $27. 5 thousand in the first half of 2015. It’s opened up several job opportunities world over. There is a sought after; however, we experience a scarcity in the skilled employees as people are still coming to terms with the rapid development of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will get a bunch of institutes that offer the mentioned lessons. The courses run for many days where all the related topics under the patio umbrella of digital marketing are addressed. Students gain valuable information into the subject that allows them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental familiarity with statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click marketing, mobile marketing, online video among others.